American actress and activist Sophia Bush has teamed up with beauty accessory brand EcoTools to front its #MyTrueBeauty campaign, which aims to 'flood social media channels with messages of female positivity and confidence', while benefiting girls' education through Glamour's global philanthropic initiative, The Girl Project.

Bush commented 'I've collaborated with EcoTools and The Girl Project to help inspire women to empower one another. Whether sending a note of encouragement or volunteering and contributing to a great organisation, this is an opportunity for women to raise our collective voice for those who feel they don't have one'.